About me · Acerca de mí · 私について

Product design rooted in curiosity,
user-centricity, and delightfulness

Product design rooted in innovation, user-centricity, and delightfulness

Product design rooted in curiosity,
user-centricity, and delightfulness

As a start-up founder, business director, and design professional, I've worked alongside incredible teams to build innovative, award-winning businesses. Along the way, I've collaborated with friends, colleagues, and extraordinary people, all united by a shared passion for new ideas and a spirit of exploration.

The image featured at the top of the about us page #1

Background

I am a UX product designer and start-up founder with over a decade of design experience. I’ve helped lead experience design for visionary start-ups like Farfetch, Seedrs and Mendeley; collaborated with brands like Vodafone, ESPN, and Mind Candy; and advised organisations like Workspace and the NHS to deliver impactful digital strategies.

As a start-up founder, I’ve successfully taken my businesses, Emblzn (2013) and Shoesie (2018), through accelerator programs, with Emblzn winning UK Innovate’s digital innovation contest for mass customisation. Leading teams, coaching, and building innovative products has been a defining part of my journey, driven by a passion for exploring new ideas and collaboration.

What I do

Projects I work on involve a large degree of strategic thinking, problem-solving, research, and testing; and usually result in some form of digital output. They combine business with design logic, requiring sensitivity for user-centred design and a passion for improving and delivering succinct digital experiences.